October 2, 2019

What is creativity?

It is a term that is becoming increasingly conflated with many other ideas, such as entrepreneurial-thinking, inventiveness and being innovative. World leaders and even organisations have recognised that it is one of the important skills for children to have to be able to meet the demands of the twenty-first century. 

On one hand, creativity is being used in a narrow sense to serve the economy of nations, on the other, we as individuals might have misconceptions of the term as well. 

We think of a creative person as someone who draws really well, write very well, or is really good at playing an instrument, singing or dancing. Creativity, it seems, belongs to the realm of the arts and design. 

Or, we might agree with those in positions of power and believe that creativity is about having big ideas that can become the next start-up to reign in profits like never before. 

However, have you ever thought about the real definition of creativity? Isn’t it just the ability to create? And if we consider the word ‘create’, which comes from the Latin word ‘creare‘, it simply just means to bring forth something into being, or in other words, to make something. If we apply it to ideas, then it simply means converting your intangible ideas into a tangible form.

Yes, it could mean creating the next innovative app, writing the next best-selling book, or painting a truly beautiful painting. However, it could also mean simply making something that you have thought of. It might be something that you have never cooked before. Or it might be creating an Excel spreadsheet to keep track of and chart your month-to-month expenses. 

What would you have done differently if the culture you live in assume that you are already inherently creative? What if the culture doesn’t believe that it is something you learn and develop, but rather something that you nurture and cultivate because you already are creative? 

What would you be making? What would you create? 

If you believe that you have a creative project that you want to work on, but don’t know where to start, we might be able to help you by providing a creative process which you can follow. Find out more here

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